![]() ![]() “If anyone can translate the Musk vision into advantages for marketers she’ll be able to do it,” DiMassimo said Friday, prior to Musk’s confirmation. Last month, Yaccarino interviewed Musk on a Miami stage last month in front of hundreds of advertisers. Prior to her time with NBC, Yaccarino worked at global entertainment company Turner for almost two decades. Yaccarino worked at NBCUniversal for nearly 12 years - with her team generating more than $100 billion in ad sales since 2011, her company bio notes.Īccording to LinkedIn, Yaccarino previously served as NBC’s chair for advertising and client partnerships and as president of cable entertainment and digital advertising sales. Mark DiMassimo, founder and creative chief of ad agency DiGo, said Yaccarino successfully integrated and digitized ad sales at Comcast and NBC - and that her track record of cross-selling ads across different platforms could appeal to Musk as he tries to transform Twitter from a social media company to a bigger media platform. Musk said in late April that advertisers had returned, but provided no details. You can create documents containing text and images, work with data in spreadsheets and databases, create presentations and posters.Luring advertisers is critical for Musk and Twitter after many fled in the early months after his takeover of the social media platform, fearing harm to their brands in the ensuing chaos. Microsoft Office: Microsoft Office is a suite of desktop productivity applications that is designed by Microsoft for business use. ![]()
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